The Flying Squirrel Coffee
FMCG, Cafe Branding, Illustration
Brand origin story:
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An artisanal coffee brand that speaks to the quirky and the cheeky in a coffee connoisseur, one that appreciates and understands good coffee. The story of coffee from farm to table told through the medium of coffee embodying the sense of the term 'hand-crafted'.
Cafe
The idea of handcrafted and premium coffee permeates through the physical space as well as the online and social platforms through the use of handwritten fonts, textured tan surfaces and a measured use of muted colour tones. Packaging that can speaks for itself. The messaging is peppered with many a smile-in-the-mind moments. The tone is that of a jester that is contemporary, quirky, has a palate for and values the experience of tasting good coffee.
Mugshots
Coffee recipes depicted with play that reflects the handmade ethos of the brand.
Social Media
An online presence that is playful, fun and boldly declares an appreciation for gourmet coffee.
